From a Florida Shop to America's Golf Wardrobe
Meet Bobby Mitchell, The Man Behind Every Design
Back in 2010, I was just another golf-obsessed guy in Orlando with a problem: Why did all golf shirts look the same? Armed with a heat press, some wild ideas, and encouragement from my Saturday morning foursome, I started creating custom designs in my garage. What began as making shirts for buddies became a journey I never expected.
Where It All Started
One Man, One Mission, One Heat Press
Bobby Mitchell's garage in Orlando became the unlikely birthplace of LuxGolfers. After years of settling for boring, overpriced golf apparel, Bobby invested his savings into a professional heat press and spent nights designing shirts that actually made him excited to hit the course. His first customers? The guys from his Saturday foursome who wouldn't stop asking 'Where'd you get that shirt?' Word spread through the Bay Hill community faster than a downhill putt.
From Garage to Golf Destination
Opening Our Doors
Five years and hundreds of designs later, we outgrew the garage. Our first retail location near Bay Hill Club became more than just a store - it turned into a gathering spot where golfers shared stories, debated the best local courses, and yes, picked up shirts that made them look as good as they (thought they) played. Bobby personally fitted every customer, learning what golfers really wanted: quality that survives Florida humidity and style that works from tee to clubhouse.
When Customers Become Champions
Building Our Golf Family
By 2020, something magical had happened. We weren't just Bobby's shop anymore - we were Florida's golf apparel secret. Over 5,000 golfers across the Sunshine State wore our designs with pride. Our customers started sending photos from courses nationwide, wearing LuxGolfers at Pebble Beach, Augusta practice rounds, and local club championships. The pandemic year that challenged many businesses actually brought our golf community closer. As more people discovered golf, they discovered us too.
Same Personal Touch, Nationwide Reach
Taking LuxGolfers National
Fifteen years of perfecting our craft led to this moment. Partnering with cutting-edge print-on-demand technology and assembling a team of golf enthusiasts, we launched LuxGolfers.com. Now, whether you're teeing off in Texas, Michigan, or Maine, you can experience the quality and creativity that Florida golfers have loved for over a decade. Bobby still personally approves every design, ensuring each piece meets the standards that built our reputation. The garage may be behind us, but our commitment to every golfer's style journey remains unchanged.
Quality Over Quantity
We don't mass produce. Every piece is printed when you order it, ensuring perfect quality and zero waste.
Golfer-Tested Designs
If it doesn't work on the course, it doesn't make our catalog. Period.
American Craftsmanship
Designed in Florida, printed in the USA, worn with pride nationwide.
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